Helping brands and agencies connect more effectively with consumers by optimizing value exchange
We help organizations unlock measurable value through insight, strategy, and execution. From training and transformation to delivery, every engagement is designed to align teams, optimize performance, and drive lasting impact.
Customized Training Programs
Value Creation
Data, Analytics, AI
Marketing
Customer Value Creation & Exchange
Martec Auditing
Personalization
Fractional CSO/CTO/CIO
Management of Complete Agency services
Staff Augmentation
Value Mapping
Paul has over 25 years of experience in building some of Canada's leading CRM, digital, data, and analytics agencies. With a focus on guiding customers through their journey to engagement and conversion, Paul leverages his extensive expertise in data-driven marketing and sales enablement. He has worked across both B2B and B2C sectors on high-profile accounts including VW, Samsung, Kraft, ScotiaBank, and McDonald’s.
As the ICA’s Head of Effectiveness, Paul is the Chair of the Canadian Marketing Effectiveness Council and the author of the Alchemy of Effectiveness report.
Paul is an Industry Professor at the DeGroote School of Business at McMaster University where he teaches Marketing, Value Creation and Analytics as part of their MBA and EMBA programs as well as serving as an advisor to the McMaster Digital Transformation Research Center.
